Along with the development of science and technology, in recent years, forms of processing and searching information have also become more flexible on digital platforms. This affects the tourism industry as customers can more easily and comfortably find travel information and book schedules with just one click. That gets to the Key Success Factors for Online Travel Websites.
In fact, travel online sale has doubled from US $ 470 billion in 2014 to US $ 755 billion after 5 years in 2019. This figure is expected to reach US $ 817 billion by 2020, if not affected by Corona disease, which shows that you need to keep up with this trend, but more importantly, be a pioneer, ahead of other competitors by building your company’s website ahead of other competitors.
By today’s article, we’re gonna show you 10 Key Success Factors for Online travel Website. Besides, if you want to find out what feature you should have for your site, check out What features does a website booking need? now.
We tried to find out which features and tactics travel sites were using to make it more convenient for customers to research and book a travel, to offer help along the way, and to recover bookings after abandonment.
All steps need to go hand in hand with the booking process of a customer, looking at the insights of customers to support and help them to conclude the holiday booking.
There are 7 key success factors for online travel website:
- Flexible research system
- Optimized site search
- Use of map
- User review
- Booking Abandonment Emails
- Destination information
- Mobile friendly site
1. Flexible research system
You should better allow your customers to search a holiday closest to their intention with all the factors of: place, time, finance, and purpose. It’s more way like they just have to write down all of this information and you can show them all the holidays that fit. Of course, it will be in the order of most to least suitable. This is one of top 7 key success factors for online travel websites that you should know.
It will help narrow the search and minimize the time customers choose to increase the maximum revenue when customers easily find a reasonable and satisfactory vacation, rather than a separate search.
2. Optimized site search
The optimization lies in the ability to autocomplete the search. This is almost a way to suggest customers a suitable vacation or simply to help search faster when encountering difficult words to write down. It also avoids false searches that take time in the search.
Google assert that auto-complete can speed up searches by 25%. Maybe, that’s the reason why all travel booking website have it.
3. Use of map
Map still one of the top 7 key success factors for online travel websites that I want to introduce you. Should just airline site not use map. Integrating maps will help users locate and best understand the location they plan to travel. For example, helping users know how far the location they choose will be from the places they want to go.
It’s also make the customers more confident about the places they’re gonna choose, and form what they would have to pack up with. You can’t go out for a long without sunscreen.
4. User review – One of the top 7 key success factors for online travel website.
Reviews stand of a strong social proof, which helps customers to decide what’s right for them, and to avoid hotels with poor service or places that contain ricks.
People don’t often book a under 95% rate hotel of travellers read reviews before booking.
It is never unnecessary for an online sales website to have a review section. It makes the most confidence of a person to their decided to choose.
In the other hand, you can encourage the customers to leave their precious reviews by running competition. It is for the best travel picture with reviews each season. And award is a prize or perhaps giving a small discount on their next trip.
5. Booking Abandonment Emails
As you now, their many reasons why customers abandon their booking. According to statistics, accounting for 39% of the reason they just want to find out, 37% is due to the price, the rest is due to other reasons.
Sending Emails about abandonment will help the company understand the reasons for abandonment to improve the service as well as search for return opportunities of customers.
By 2018 Q1, abandonment rate of online travel booking reach 76% that means all helps need to catch up with customers experience so that their would not be much of abandonment rate.
6. Destination information
Just 3,1% of visitors complete a booking on travel sites, besides 45% view travel products and just 17% begin the booking process.
Therefore, with the optimization of customer researches, we need to show more information of the destination. So that the customer can find out their need in one of many places that are shown out and got more desire to book.
About 60% of all traffic online comes from video, according to Forrester research. People who love to travel could share them as well. You can always ask your customers to share these experiences with your service. Therefore, all their experience can be a showcase on your website and also on social channels. This makes it more authentic and easy to have places video. For example, customers want to see exactly what they are getting when they book a room online. Highlight the hotel’s exterior, public spaces, dining facilities, meeting rooms, guest rooms and bathrooms when shooting videos and developing virtual tours.
7. Mobile friendly site
Travel websites receive more than 40% of traffic from mobile, but just over 18% of sales. It forms a reason why we need to optimize the user experience over the phone, making booking easier. Making booking as easy as possible on mobile is the best key to generate more sales.
You can check these 7 Key Success Factors for Online Travel Websites. Then applying to your website to get a bigger amount of booking and reduce the ratio of abandonment is necessary.
Wish you could make your website go further and gain more customers interest with them.
If you want a good quality website to attract customers, you should visit 7 Tips That Will Improve Your Page Performance.
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