7 Tips That Will Improve Your Page Performance

While it’s so tempting to think that after creating and launching a website you’ve completed things, that wouldn’t be accurate. When your website is published and running, you need to pay attention to your content so that to improve your page performance.

This is done by optimizing for Search Engines, in practice called Search Engine Optimization (SEO). There are many things that can be done to improve SEO; but the most common of them are link building, creating SEO optimized content and improving on-page SEO.

But, there is another factor that is also very important to improve your page SEO: Optimize your entire website.

When we talk about how to improve your page performance, we focus not only on your end user computers, windows vs mac, but also if they are using tablets and / or mobile devices. No matter which device they use, with an optimized website, their experience will be improved through faster loading times.

With these “7 Tips That Will Improve Your Page Performance”, you can control your website analytic somehow:

  1. Make your website responsive on mobile
  2. Roomer – selling & buying discounted hotels rooms
  3. Skyscanner – choosing where to go
  4. Rome2rio – booming your travel
  5. Hotwire – booking a mystery hotel

1. Make your website responsive on mobile

Optimizing your website for a computer is no longer enough; You also need to make your site responsive for mobile devices and tablets. According to the statistic February 2019 survey, in North America, mobile phones account for 38.21% of total internet traffic and Google is currently using the first mobile indexing program.

Keeping in mind the dominance and prominence of the mobile web, it is important to ensure that your website is mobile first. The previous practice of creating responsive desktop web pages with mobile devices now had to be swapped. The plan must prioritize mobile users first and enhance the experience for desktop and tablet computers. This will lead to a reduction of unnecessary dependencies. Now the question arises, do a mobile-friendly test to rate your site

Google’s mobile website checker is the simplest technique to test your website for mobile usability. The test will show the score on your website using a variety of usability standards, such as the ability to read text, the proximity of clickable elements, plugins and configuration views.

2. Decrease the page images size to improve your page

According to HTTP Archive, the image weight on the desktop is 61% of a web page. So. It is important that you have the right size. According to report by Hubspot at the end of 2018, 32% of marketers said visual images are the most important form of content for their businesses. Obviously we all love pictures. They attract the attention of users and with the images placed in strategic positions, your site looks very nice.
The implementation of new image formats, such as JPeg XR and WebP, can also support image weight reduction from 20% to 50% without compromising on quality.7 Tips That Will Improve Your Page Performance

Here are some tips for reducing image sizes to create a responsive design.

  • Reduce the size of the actual image in any editor
  • Provide images into CSS textures to reduce round-trip trips. This is a really valuable method that cartels often use images into an image file, thus drastically reducing the amount of HTTP requests needed to download the website. This feature is applied through the appropriate use of CSS position and background position properties.
  • Set the container attribute to the maximum width not exceeding 90% of the container width of the border width {width: 800px; width: 90%}
  • Create photos that automatically resize to their maximum width using the maximum width: 100%
  • Use entirely new image formats, such as WebP or JPeg XR, to help reduce image size by 20 to 50 percent without affecting the original quality.

3. Cloud Hosting

There are many advantages if you host your website on a cloud server. The most common advantages include cost, scalability, improved performance, and freeing up your time to focus on growing your organization.
Having a reliable cloud host is an important step to optimizing your website.

Many first-time users prefer a cheap hosting company instead of a high-end hosting company. Although the premium hosting price may be high, it is worth the money for your website to load quickly and support is often provided. This becomes paramount especially when your organization expands.
According to research conducted by Neil Patel, it is important to note that users expect a web page to load in 2 seconds or less. A premium hosting website will allow you to highlight glossy images and a trendy and accessible design and also load quickly for your users, regardless of their device.

4. Try a CDN (Content Delivery Network) in order to improve your page speed

7 Tips That Will Improve Your Page Performance

The content distribution network is a scheme that uses distributed servers to distribute web content and web pages based on web content and user content. This is a method of taking static files of websites, such as JavaScript, images, CSS, and sending them via web servers close to the user’s physical location. This is because; Shorter distances result in faster loading times.

For example, if a root server is located in the United States and a user opens a website from Singapore, the site will take longer to load because that information needs to be added.

A CDN has many data servers in different regions around the world. Allowing you to open websites from Singapore and download websites from Singapore data centers instead of the United States significantly reduces loading time.

5. Use cache as much as possible to improve your page performance

Although you may have heard this term before, you may not have a clear definition of it. So what is Web caching?
Caching is a tool to temporarily store web pages to reduce bandwidth and enhance promulgation. When a visitor comes to your site, the cached version will be displayed unless it has been changed since the last cache. This protects server time and makes the overall loading faster. You must make sure to enable this feature on your website.

An additional benefit is that it enhances efficiency. When the visitor returns to your site, the cached version will be provided instead of the original file. This conserves server time and makes web pages load much faster.

If you have not enabled it, we recommend that you do it now. Many web hosting providers like WPEngine have built-in cache functions, which greatly speed up your website.

Read my Security checklist for wordpress travel booking sites to protect your website

6. Load Minify HTML, CSS and JavaScript Files

Minify is a programming process that removes all unnecessary characters in the source code. These unnecessary objects include spaces, comments, and line breaks. Although whitespace, comments, etc. are useful for programmers to read and understand better, for machines, the file is larger due to unnecessary objects and thus takes a little more time. time to load, eventually slowing down your site.

It is important to note, the reduction does not change the source code function. Instead, it reduces the overall file size and allows for more efficient transmission over the internet. So by minimizing the included files, HTML, CSS and JavaScript, the web browser can read your site faster and thereby pass that information to users faster.

The site is now gradually integrated with third party content: news feeds, commenting services, chat features and social media. Downloading async will reduce the risk of third-party problems. You will not have to wait while trying to download that resource. Async downloads can also speed up page loading.

7. Adopt Cloud-based Website Monitoring

There are noticeable benefits when offloading your website check to a cloud-based host. These include efficiency, scalability and cost. This will help you focus on the business growth strategy, which is the most important thing.

If you like to watch on the train, then you have to try Monitis. This latest cloud-based monitoring service is able to use 24/7. It will allow your company to monitor networks from anywhere and anytime. Monitis can really guide you about hosting services by providing timely notice. You can also check the time your site faces traffic problems.

One thing to keep in mind is that the primary goal of your website is to make a profit and increase traffic. The trendy styles and glossy images probably fit. However, they are mandatory if your visitors have to wait more than ten seconds to visit your site.

Final thoughts

You can create content masterpieces, but no one will never be see them if you do not optimize your site for performance. These 7 tips will improve your page performance. Use current best practices to design, in conjunction with a hosting company that gives you the resources you need to display your pages in the best light, will boost your brand. and help you achieve traffic that has eluded you in the past.

If you want to find the key to achieve success, here you are 7 Key Success Factors for Online Travel Websites.

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Best regard!