Creating a website is an essential part of setting up a modern business. The website is really effective for businesses because they provide easy access to all information and services provided by the business. But just creating a website is not enough, providing a great user experience for visitors is even more important. These visitors must be provided with a unique User Experience (UX) to enhance their overall browsing experience. To give your users a unique browsing experience, here are some effective UX tips and web design trends to keep in mind. As Extoll Marketing says, UX is the future. The main key to improve your Website’s UX is that: you should always wear UX glasses to optimize the site with users. It’s also the main consideration to Improve Your Page Performance.
By wearing UX glasses, I can list down here 10 way to improve your Website’s UX:
1. Make your website responsive on mobile – the main Website’s UX
Optimizing your website’s ux for a computer is no longer enough; You also need to make your site responsive for mobile devices and tablets. According to the statistic February 2019 survey, in North America, mobile phones account for 38.21% of total internet traffic and Google is currently using the first mobile indexing program.
Smartphones are driving heavy traffic to some websites and this makes your site sensitive. To cater to the browsing needs of mobile, mobile-friendly users is now an easy way for website owners to ensure better visibility. Also, keep in mind the quality of the center while including the element of responsiveness. It will ensure an outstanding experience for the user. Therefore, never compromise on this site UX design trends. There are a number of responsive design testing tools that help test website responsiveness.
2. Use high-quality but small-size image
“A picture is worth a thousand words”, as it helps communicate a message much better than written words do. Images are effective but they won’t do any good if they have not been created well and optimized further. When using the images, try to choose the ones having the high-resolution. Find out if they establish any connection with your website. Don’t try using stock images as they are not as effective as the real ones. At one hand, where images will add to the complete aesthetics of your website, they will also contribute to holding the visitors over the website and add to their overall user experience.
According to HTTP Archive, the image weight on the desktop is 61% of a web page. So, it is important that you have the right size. According to Hubspot’s report at the end of 2018, 32% of marketers said visual images are the most important form of content for their businesses. Obviously we all love pictures. They attract the attention of users and with the images placed in strategic positions, your site looks very nice.
The implementation of new image formats, such as JPeg XR and WebP, can also support image weight reduction from 20% to 50% without compromising on quality.
3. Speed up page loading time
It’s a core website’s UX, but many people ignore it. By decreasing image size by the previous tip, you are on the first step to speed up your page. Page load time is important when we talk about web design and when you participate to provide a special user experience for customers. Poor load time is one of the main reasons why site visitors come out of your site. In case, the loading time of your website is too slow, it will frustrate the customer and will eventually hinder the conversion. Page load time also plays an important role in helping users decide whether they continue to visit the site or not. If they are being underestimated for the first time in the user experience, they are more likely to leave your site for future reference.
If you are in WordPress, there are various instructions to help you through the process of speeding up your site. What you don’t know is that web host plays a big role in speed. If you are worried about reliable and cheap hosting, using Bluehost or Hostgator might be wise. There are many remedies for this, including image compression through free tools like TinyPNG.com. Recently, there are really good things about web hosting centers that may be another option for you.
4. Check for broken link – an idea work on website’s UX improving checklist
According to Ahrefs, only 2% of the pages in Google’s top 10 rankings contain broken links (on average). The team’s links break at all times and this is okay. However, what’s not working does not solve the problem. It creates a poor user experience that can be easily repaired with a (free) tool like Xenu. Or if you’re lucky and you use WordPress, Broken Link Checker will do the trick for you right away.
None of your customers will like the 404 error for their search. Therefore, fixing this not found error is a step forward in promising your users a better user experience. While searching, users often expect their search to land on any particular page and in case they encounter any such errors, of course they will punish you for that, all However, by leaving the site immediately. Such a context is not accepted by businesses as well as users. So make sure this particular website UX design trend has been done right.
5. Invest in template
An useful template is really important for a website. As I talk many about this topic before, but today, I wanna talk about the white space in your website.
Whitespace makes the content more qualified and also helps users focus on other elements of the site. This significant space, often referred to as the site’s breathing space, provides room for other elements to appear particularly well on the site. You should allow plenty of white space on your website if you plan to have a lot of information above the fold. You can make mistakes while using whitespace on your site; therefore, create a balance between the content length and the space you intend to have on your site.
6. Avoid pop-ups on mobile
It goes without saying that every brand has to pay attention to their website usability for mobile users, but it’s not just about text size and scrolling options. Sometimes, they have their place, but in most cases, pop-ups should be avoided, as Robert Brandl, founder and director of EmailToolTester.com, points out – these can be spent screen coordinate, it’s hard to close and eventually sends the user to click off elsewhere.
7. Build users trust
Your users will build your trust if they have the security of the payment details stored on your website. With strong site security, you can easily guarantee a special browsing experience for users. Therefore, a security seal will get more and more customers for your business. More customers will also help get more conversions.
8. Give bullets
On the other hand, bullets help users get quick information about key features of the products and services your business deals with. Therefore, considering this particular website design trend will also help to attract users. While using bullet points, you can be creative and include some images to help readers understand what has been described in the bullets. This will make your site more attractive. Using bullets is also beneficial because it forces designers to isolate points and help users better understand them. Techie Drive was able to increase their conversions 20% just by using bullet points.
9. Use Attractive CTA
Your CTA (Call To Action) needs to be accessible on every page of your website. It will help get higher conversions and add to the unique user experience. Another important consideration is to place your Call To Action on the screen so that users can easily see the same button and reply in case they are ready. Giving your visitors the opportunity to easily find and respond on CTA is a way to get more conversions. Therefore, make enough room for this site to design UX trends. Techie Jerry was able to increase your email selection rate to 27% just by clarifying CTA.
10. Use of color
Colors are important when creating buttons as well as choosing a button for your site. As an investor in the development of a website, you also need to think about the psychology of the colors you will choose. It has been studied that gentle colors help increase conversions. Different colors evoke different messages and so think about the message you want to forward to the user while choosing a color for your website.
In this case, with the big change of Bing, turning links into more recognizable colors has increased sales to $ 80 million. In another analysis, we have a word Dmix. Switching the color of the CTA button from green to red has increased 34% of conversions. When you can use it properly, color will affect your conversion and bookings.
Using colors to improve a reservation is not about manipulating guests like the belly speaker pulls a string on a puppet. Use colors to compliment your brand and subconsciously convey the right message.
You will not be successful if you do not care what your customers need. Indeed, when they use a product, the first thing is that they need convenience and ease of use. For your business website, it is essential to improve your Website’s UX in 2020.
Use my suggestions above to turn your website into a strong bridge between your business and customers in this globalized digital age.
Don’t forget to leave your comment below. And you may also like to read about: 7 Key Success Factors for Online Travel Websites
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