Online booking is not only a convenient feature for travelers today – it’s a necessity to expect when they visit your travel website. Many guests are looking to book directly on travel websites as it’s often simpler and easier for them. They can book and process their payments in a convenient and safe location.
They expect to complete all the tasks just from their smartphone or tablet device. As a travel website operator, it is important that you invest in features that suits your property.
Using the reservation system for your property serves two main goals: you can manage reservations easily within one system, and your guests get an optimal booking experience because of the form Your easy-to-use reservation. These goals suggest how your reservation system will work and what your booking will look like. You want it to be simple to use but modern – so guests intend to make a reservation immediately.
There are many travel booking platforms all over the world that makes traveling easier than anytime. But it’s no easy to make a convenient booking system that services well all what a customer need. It needs to be fast, be wise and strong in finding what people need to complete booking a travel.
Then you need to evaluate the features and benefits available in each system, before you decide to implement a travel booking engine at your property.
In my earlier post, I’ve written 7 key success factors for online travel website and today, I will show you the features a website booking needs to have when searching for the right online booking engine:
- A calendar
- Real-life images
- Multiple payment options
- Push your customers
- Language and currencies
- Real-time booking
- Automatic Email
- Channel management
- Real-time availability
- Reporting options
1. A calendar
Your room template on your website should contain a visual calendar. So your guests can prepare or organize your calendar or actively find another calendar and book directly for a desired time period. It should be clear in the calendar what rooms are available, the dates and prices. This is an important factor because travel is always around: where, when and the cost.
2. Real life images
Of course, indispensable images of your room as well as your property. Make sure your reservation system is capable of adding photos to the booking form on your website to give your guests a clear picture of what you are offering. It will also encourage your guests to book directly and reduce the need to contact you to ask questions about your product.
If a reservationist has been to the booking page on the web, it is almost certain that they are interested in financial matters. By providing images and highlighting the best features of your property, you can convince them to proceed with the reservation. In addition. You can also provide a virtual tour at this stage, just to give customers the ultimate learning experience before making a decision. But be sure to only use real people and the image does not change compared to reality!
3. Multiple payment options
You need to make everything as easy as possible, for potential guests. And that, of course, includes monetary negotiations! We all love making buying decisions in the currency we are used to. Expand that familiarity to your guests too.
It’s sure that not all of us will feel comfortable having to leave our credit card details online. Your reservation system should support other payment options like iDeal and PayPal for convenient booking for all your guests.
4. Push your customers
There are several articles on the web dedicated to “Call to action”, or the “Set now”. Position, color, message, size – everything plays a huge role in determining the success of the page. Understand what works and what doesn’t for you, and choose wisely.
Besides that, you can use discounts and gifts to promote their reservation actions. Not only do you want to promote marketing activities like promotional offers or coupon codes, you also want to track the performance of those marketing campaigns. It along with booking software to accomplish this.
5. Language and currencies
Your customers come from all over the world. You want your guests to use your booking form with ease when booking their vacation. Therefore, you need to make it as simple as possible for them to get information about your product. Includes language and currency options according to customer preferences.
This means you can expect people from all over the world to search for travel services like yours. You need to cover as much as possible to invite book stores from around the world. And having an English website booking site completely defeats the purpose.
Put things in perspective, of the 7.9 billion people in the world, English as a native language is spoken only by about 400 million people! Do the math and see why you need to provide more language options for potential book stores to choose from.
6. Real-time booking
There are 32% of bookings made on mobile phones are abandoned due to slow loading time. Your travel booking website must be so light and quick that it should not take long time to load, irrespective of the device.
Gone are the days when people used phones and emails to make a reservation. Your guests will now want to book with minimal clicks. Therefore, your reservation system should allow bookings to be made directly and let guests receive immediate confirmation.
7. Automatic Email
It’s clear that none wants to spend time emailing back and forth with bookers about their booking. Automatic emails to send booking confirmations, payment requests and arrival information really help you save time managing your business. And also by that way, you can avoid some mistakes along information processing process.
8. Channel management
In addition to your own website, you can get reservations through channels like AirBnB, Booking.com, etc. Your reservation system will be able to take reservations from all your channels and automatically update availability through syncing your calendar. This should happen in real time to avoid over booking. This is a way to help you reduce the workload and avoid risks.
9. Real-time availability
Integration with channel managers allows you to provide real-time inventory updates on your online hotel reservation tool. Guests should always have room availability because otherwise you risk being placed too much (this, to be honest, you must avoid it at all costs).
10. Reporting options
A modern booking system also allows you to get a quick overview of the status of your business so you can take action immediately. This should include an overview of your payment status, revenue, occupancy rate, but may also include an overview of your reservations on each channel.
Now that you have a better picture of the most important features for your reservation system, you can start looking to get your own. Bookers help businesses like camping and retreat with the all-in-one reservation system.
Wish you would use these features in the best way to run your business and gain more amount of booking.
If you are looking for free plugin for WP, you should click Free WordPress Travel Plugins For Travel Blogs and don’t forget to leave your comment below!
Follow my website WordPress Travel Booking to get more amazing news.